How To Become A Successful Paid Brand Influencer


This emerging new concept gained a lot of popularity on social media lately. Highly popular creators with a significant reach on social media channel of their choice, promote products and services of different brands and reap a whole lot of profit out of it. This is influencer marketing, and is very popular nowadays. Best thing about influencer marketing is that brands approach you on basis of your social worth, the more creative and popular you are, the more money you make. Try to be  the most creative and popular creator of your niche and you’ll be making massive money in no time. Here’s a quick guide on you can achieve success in social media influencer marketing and become a successful paid brand influencer:
 

Create Unique content:
 

We’re all inspired by success stories of various famous influencers on social media and how they started from the bottom and finally achieved greatness. But we ignore the fact that there are hundreds of unsuccessful creators out there too. The only reason behind this is the fact that the content they create is monotonous and lacks uniqueness. If 20 people are doing the exact same thing on a particular social media channel. Then, the chances of their success rolls to single digit. Try to create unique and quality content, give your audience something that no one else is providing. Try to have an innovative approach towards content creation.


Choose a Domain:


This is the most important step of all, as brands approach creators who are famous in a particular domain/niche. Through influencers, these brands get an audience to target through your social reach. So, decide what will be the domain you’ll post about and create content on. It should revolve around your passion so that you never lose interest. For example, if biking is your passion then you should post about your travel logs, do reviews on custom parts, and tutorials on performance tweaks. 

Choose a  Channel:
 


You can never be successful on all social media channels. Pick one channel and give your best on it. Famous influencers like HolaSoyGerman and JennaMarbles, work hard on only one social media channel, like YouTube. They know that their engagement is highest on these platforms, so they put all their efforts and hard-work into progress of that channel, However they're active on other  channels as well. But their focus. The more you Focus the more you grow. Be active on multiple channels, but focus on only the one which gives you the best output.

Plan of action:
 


Don’t just head blindly in any direction, planning plays a very crucial step in accomplishing anything, and when it comes to marketing strategies you should  plan every single action of yours. Plan the content you’ll be creating in next 2 months and how frequently you should post in order to stay connected to your audience. Strategize every action and plan accordingly. Making a strategy gives you a road-map of the actions you need to execute so that, you achieve  your goals accordingly.
 

Great Content:
 


Above all, this is the key rule for success on social media. Afterall you get attention of audiences on the basis of your content. Invest your time and money accordingly. This is the first commandment of success you should never forget, just make your content as creative and attractive as possible. The amount of time and money you spend now will return with massive fan following tomorrow. Creative and presentable content attracts a lot of audience which further helps in growth of your social reach.     


Consistency:


Another important rule is being consistent in posting content, so that the people don't forget you, they must stay connected to you. Try to upload content atleast thrice a week! this way you get a regular stream of users that view your videos on a regular basis. If you post  As we all know, there's nothing better than a loyal customer in any business.
 

Promotion:
 


Let's face it, you invested a whole lot of money and precious time in creating the content but what good is it if nobody notices it? Promotion plays a very important role in your journey of being a successful influencer. Promote your content as much as possible. Promote via collaborating with other users. Promote in such a way that  your content goes viral on every channel you're on. The golden rule for success on social media is 20% content creation and 80% promotion.
 

Collaborating:

 
This is by far the quickest and easiest way to grow your audience, that is by working with influencers having higher reach than you. This means that you get an exposure in front of their massive audience, try to create  great content while collaborating with them to make it worth their while. Collaborating can provide you a very significant growth in a much less time. Collaboration also yields great results because sometimes audience  wish to see two or more of their favorite creators on a single content.

Engagement With the Audience:


 To establish a good relation with your audience, you need to engage with your audience on a regular basis.  This would be easy in the start when you don't have a huge following.  first, because won't have a big following. Interact with them through comments, reply them, follow them back, etc. The more you interact, the more they can relate to you which in turn increases the engagement factor.

Analysis of The Data:
 


Make observations and analyze the data like, Which type of content works the best? What does your audience demand? Work on the analytics part. This data is provided by most of the platforms and if they don’t, just go old school and observe which posts are getting the most likes and comments? What age/gender audience are you targeting? Then create the content which resonates with them. Also, ask them for their suggestions on the type of content they wish to see.

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