Make the Most Out of Your Customer Reviews
Success stories about brands work best when they’re told by their customers, that’s what review marketing is all about, isn’t it? Stats indicate that around 70% of people rely totally on customer reviews before they make a purchase. Hence, it is considered to be a good idea to include reviews or comments written by your customers in their own words while deploying marketing campaigns on different channels.
When you share the business experience of your clients on your website, social media pages, blogs etc. this will display how well your brand does when it comes to keeping promises and delivering quality. A positive review is so powerful that its effects outweigh the results of any other marketing trick. Too hard to believe? Let’s take a look at outcomes of some recently conducted surveys and researches:
- 88% of people rely on reviews to judge the quality of a brand/business.
- 72% customers state that they trust a brand/business only if it has positive customer reviews.
- For 88% of customers, online reviews are as reliable as personal recommendations from friends.
- A customer can spend up to 31% more money on a brand if it has “excellent” reviews.
Reviews are the only factors that can either make or break a brand’s reputation. Hence, there should be an emphasis on encouraging happy customers to share a few words of appreciation online. It’ll work best if these reviews are shared on social media platforms. This gives your business a social proof of providing best services.
When a potential customer reads a good review, it builds trust about quality and reliability of the product. As a matter of fact, positive reviews can greatly help in making people understand the best characteristics of your product.
This gives you a chance of attracting more traffic to your site which in turn adds to the fame of your brand.
Here are a few tips on how you can get maximum benefits from customer reviews:
Using Reviews to Build a Reputation:
Having positive reviews gives you a chance to boast about your extremely satisfying services and value for money product. Practically, it’s all a part of “word of mouth” publicity and its capable of convincing your visitors to buy your product. If you add the name and picture of a customer, this will make the review look more authentic and genuine.
You can also dedicate an entire page to your testimonials displaying reviews of your happy customers, this practice is followed by many famous brands. This not just adds credibility to your site, but these reviews also answer any questions visitors may have about the product quality and it greatly encourages other users to check social media accounts of your brand.
Respond to Reviews Quickly:
Give your customers a sense that you care. For that, you must respond them as soon as possible. No matter, if the review is positive or negative. If it’s positive, then appreciate their efforts, if it’s negative then provide them with a solution. In any of the case, a prompt response will make your customer feel valued. Ask your customers to contact you directly so that you can get a better understanding of the problem. Convince your customers that you are trying to do everything in your capacity to rectify the problem. This will help you in gaining your customer’s trust. If someone else observes the review, they’ll notice that you resolve the problem as soon as possible.
Make it Easy for Customers to Review:
Try to simplify the process of writing reviews as much as possible. You must always remember that the customer is investing his valuable time and efforts while writing a review and you must always appreciate it. This also means if it will be a lengthy or a complicated procedure, then no one will go for it. Your customers should never be burdened while they’re writing reviews. Try to keep your review forms short with minimum fields and requiring minimum clicks. Try to make the review process as fun as possible.
Customers as Brand Ambassadors:
The internet is overloaded with content, and it gets harder to entertain customers day by day. So the most creative solution to this problem is making your customers, your brand ambassadors. By this, you can stand out of the crowd because it’ll have a genuine tone to it and most importantly it will be authentic. End the competition and go for the most economically feasible trick. Just think about it, a group of customers running a blog for your website, and the others handling social media channels posting about your products. It’s one-stop solution for all your promotional needs.
Keep an Eye on Popular Review Sites:
Review sites are those sites where people share their overall experience with brand/business. It provides an easy way for your potential customers to know what other’s say about your brand. There are several popular review sites such as Angela’s list, Yelp and Amazon’s review site. All you have to do is sign-up on these sites and use it regularly to improve your image. The more positive reviews you get on these review sites, the more your image as a brand gets enhanced, which directly helps you in winning the trust of potential customers of your niche.
Sharing Reviews in Promo Mails:
Studies show that on an average 296 billion mails are sent everyday. A regular person receives around 72 emails everyday and spends 15% time of his day scrolling through his inbox. These are some huge numbers and no doubt these mails could be irritating at a point. But, the whole purpose of a promotional mail is to be liked by the receiver. It’s very important that the potential customers love your promo mails. If you include customer reviews in your emails, this will encourage them to purchase products from your website.
Share Customer Reviews on Social Media:
Social media channels like Facebook, Instagram, twitter are the most popular places for people to talk about a brand, it’s products and leaving reviews. Gather positive customer reviews and share them on your brand’s LinkedIn, Instagram, Facebook and Twitter profiles. If you add a picture of the customer or their videos, it will give an authentic and genuine touch and it’s going to add credibility to your brand name by displaying why people like your brand.
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