the cpa(cost per action) form of affiliate marketing is getting highly trending these days as it comes up with some luring features to attract the publishers. many content creators and influencers have taken a path as an affiliate marketer to earn through google adsense and have started promoting through cpa mainly. cpa is a form of marketing where an affiliate is paid only when the user performs a specific action on the website. this term is often confused with cpl(cost per lead) which is different from cpa in a way that it focuses entirely on paying as per the number of leads generated for the business. performance marketing provides more opportunities for publishing more effective methods of marketing online. advertisers pay only when they get the work done. work doesn't mean to crack a sale every time. marketing business brings you an opportunity to earn while promoting. every brand needs marketing peers, with the advent of globalization and e-marketing era, cpa gives you an ideal opportunity to work and earn as an affiliate.